Church Bros. LLC, Salinas, Calif., is adding a Tuscan lettuce mix in an 8-pound box that will combine five varieties in different colors. Shipment should begin later in August, said Ernst Van
Eeghen, director of marketing and product development.
In July, the company began shipping a Euro romaine with a dense heart, Van Eeghen said. It weighs in at 1,400 pounds per pallet compared to the usual 1,120 or so.
“Freight advantage is No. 1 to that,” he said. “It cups early and lends itself well to processing.”
The company will also ship a new spicy spring mix by mid-August, Van Eeghen said.
Church Bros. also told clients about the Mexico division it started this past winter.
Watsonville, Calif.-based Classic Salads started shipping petite arugula in June, said saleswoman Jill Lenz. That followed the company’s April launch of romaine hearts in 12-by-3 and 48-count sizes.
Leaf Ez Little Gem Hearts, new from Salinas, Calif.-based Coastline Produce, offer a compact cross between butter lettuce and romaine hearts, said Mark McBride, sales manager.
The small heads can be purchased in a 6-by-3 count retail zipper handle bag or a 24-count foodservice pack.
Colorful Harvest displayed new packaging for its Naturally Red Ruby Jewel Sweet Corn. New graphics accent a product previously shipped in a clear film wrap, said Don Brumley, senior director of value-added sales for the Salinas, Calif., company.
Colorful Harvest also introduced a 4-pound strawberry clamshell.
Cashmere, Wash.-based Crunch Pak now offers its fry-cut apples in 1-pound bags for foodservice customers, said national marketing director Tony Freytag.
He also said the company’s Apple Snackers line of 4.75-ounce trays of fresh-cut apples paired with other snacks such as raisins and pretzels is growing quickly in the convenience store channel.
D’Arrigo Bros. Co. of California, Salinas, brought a product still in development, a 42-count baby rosette romaine, for feedback from buyers. It’s in proprietary seed trials and the plan is to ship it mainstream next spring, said Margaret D’Arrigo-Martin, executive vice president of sales and marketing.
Del Monte Fresh Produce NA Inc., Coral Gables, Fla., now offers its line of fresh fruit cups in smaller sizes to better appeal to children in schools and restaurants.