Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Foodservice

Avocado group sponsors Downtown Disney event

The California Avocado Commission, Irvine, Calif., celebrated the second annual California Avocado Week at Downtown Disney.

Downtown Disney chefs, (left) DJ Wendy (Emcee), Chef Jose Estrada, Tortilla Jo’s; Chef Stephen Mary, Catal Restaurant; Chef Alejandro Reyna, La Brea Bakery; Chef Dore Sommer, Rainforest Café; Chef Thomas Keaveny, ESPN Zone; Chef Jeffery Meyer, House of Blues; and Chef Darrin Finkel participated in the Avocado Week event. During the July 1-7 event, Downtown Disney executive chefs prepared sample dishes featuring California avocados.

“California Avocado Week at Downtown Disney provides the Commission with a fabulous venue to engage with consumers and share the California avocado story in a place that is quintessentially Californian,” said Jan DeLyser, vice president of marketing for the commission, in a release. “Sampling the featured California avocado dishes the Downtown Disney chefs are preparing also encourages expanded usage of avocados far beyond the event.”

Chefs from Disney restaurants demonstrated dishes featuring avocados, according to the release, and park attendees participated in “Guac Off” competitions, with vistors making their own guacamole recipes to win prizes.

Guest judges critiqued the competitions. They include Mark Carroll, Gelson’s senior director of purchasing and merchandising for produce and floral, Raul Gallegos, Bristol Farms senior director of produce and floral, and Doug O’Hara, California avocado grower and vice chairman of the California Avocado Commission.


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