Florida strawberry association focuses on foodservice - The Packer

Florida strawberry association focuses on foodservice

12/23/2011 10:34:00 AM
Doug Ohlemeier

The group is producing additional videos and people can now view Jammer videos on their iPhones and iPads, Harrell said.

To personalize Jammer at public events, the association in December was having a Jammer costume constructed. At the public events, the association parks its van wrapped with photos of Jammer and strawberries.

The colorful van attracts children’s interest while association staff distribute coloring books, Jammer dolls, stickers and T-shirts.

Harrell said all the association needs to do is park the van and its Jammer focus becomes a big hit with crowds.

The association placed billboards along Interstate 4 between Tampa and Orlando to remind visitors and residents about Florida’s production of winter strawberries.

The signs highlight the production area and are designed to be viewed by millions of vacationers and snowbirds visiting the Sunshine State, Harrell said.

Additionally, the association plans to run 30-second television commercials on the Tampa area Fox affiliate as well as on a leading regional cable TV system’s 24-hour news channel.

It plans to run radio commercials as well in the Tampa area to promote the state’s berries.

Gary Wishnatzki, president and chief executive officer of Wish Farms, Plant City, applauds the association’s efforts to inform people about the benefits of strawberries.

“I think the association is doing a good job trying to bring about awareness in communities that strawberries are available this time of year from a local supply,” he said.

“They are doing this by making use of a limited budget.”


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