From the show floor: CPMA 2014 expo booths No. 2

04/16/2014 09:37:00 AM
Mike Hornick

LimonieraChris KogerLimonieraLIMONEIRA: Rick Goodside, domestic sales manager for the Santa Paula, Calif., lemon company, says pink lemons are a new for the company. They come in three-count pouches and 5-pound containers, Goodside says. Limoneira has introduced a foodservice pack as well, he says. The flavor of the pink lemon is similar to a yellow lemon, but with a little grapefruit taste, he says.

SAN MIGUEL: Jan Berk, vice president of San Miguel Produce Inc., Oxnard, Calif., said the company is seeing great success with kale products, including the Tuscan Kale pack, which is new in Canada, as is a rainbow chard pack.

Classic SaladsChris KogerClassic SaladsCLASSIC SALADS: Classic Salads showcases it Nordic Salad blend, available in Canada in May, says Timothy DePolo, senior vice president. The blend contains four baby lettuces: red and green leaf, lolla rosa and tango. Pictured is sales manager Bob Banuelos.

FRESH DIRECT: Importer Fresh Direct Produce Ltd., which received third place for its booth on the show floor, displayed red, yellow and green curry convenience packs with vegetables and flavor pack, said Kevin Yuan, transportation coordinator for the Vancouver-based company. Yuen said each pack contains a recipe. “It’s pretty convenient,” he said. Similar products are geared to soups.

Westmoreland SalesChris KogerWestmoreland SalesWESTMORELAND SALES: Greenhouse grower Westmoreland Sales received the best new product trophy on the show floor for a product that’s so new the final packaging is still in development. The product features a clamshell with two compartments. In the lid are affixed two small plastic bottles of olive oil and vinaigrette. The company’s label is Topline Farms and the new clamshell is labeled Topline Creations. Dino Dilaudo, sales and marketing representative, says the company is still deciding what vegetables might be used in the clamshell. The final version should be available in mid-June.

MASTRONARDI PRODUCE LTD.: Mastronardi has increased production of its Yelo tomatoes under the Sunset label by “more than double” since their introduction at the Produce Marketing Association Fresh Summit last fall, said James Holden, vice president of sales. “Now that we’re coming into our Canadian season, we’re able to expand our distribution,” he said.



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