Mike HornickDole Fresh Vegetables DOLE: CarrieAnn Arias, director of marketing for Canada for Westlake Village, Calif.-based Dole Food Co., shows Canadian packaging for two new Dole salad products, Kale Caesar and Sweet Kale. “We’re adding these to our lineup of kale items, capitalizing on the kale trend,” she says. “They started to ship in the West about a month ago and they’re about to start shipping in the East.”
RED HAT COOPERATIVE: Executive assistant Gillian Digman displayed Redcliff, Alberta-based Red Hat’s 1.1-pound Bruschetta clamshell pack of roma tomatoes, which began shipping in Canada only in March. It comes with a mix and a recipe for Ultimate Garlic Bruschetta. For the hamburger two-pack of tomatoes, Red Hat partnered with Alberta Beef, whose logo appears on the package. It also started shipping March. The company’s focus lately, though, is its recently launched organic Microgreens marketed by Planet Organic.
Mike HornickColumbia Marketing International COLUMBIA MARKETING INTERNATIONAL: Steve Lutz, vice president of marketing, anticipates higher volumes of cherries in Wenatchee, Wash.-based CMI’s Nature’s Candy pouch bags for the upcoming season. “We think most of what we sell at retail that goes into packages will be in these high-graphic pouches,” he says. “We started last year but didn’t have the crop to do it. So we delayed it until this year.”
DUDA FARM FRESH FOODS: Tim Ross, regional manager for the Oviedo, Fla.-based company, showed Duda’s new 1-pound package of celery sticks for the Canadian market. “We do a 1-pound in the U.S. too but it’s plain, without graphics,” Ross said. “Within the last couple months we started this in Canada. The product volume and price point seemed to fit consumers here more (than a larger bag), especially with the exchange rate.”
Mike HornickMisionero Vegetables MISIONERO VEGETABLES: Dan Canales, vice president of sales and marketing for Gonzalez, Calif.-based Misionero, shows a new line of blends: Spinach with Lemony Leaf, Arugula with Lemony Leaf and Sweet Lettuces with Lemony Leaf. “The lemony leaf is an herb, based on the sorrel family,” Canales says. “When you combine it with spinach or sweet lettuces, you can just put olive oil over the top. It’s a great flavor that takes away the need to dress it down with too much dressing.”