From the show floor: Fresh Summit 2013 booths No. 3

10/25/2013 11:28:00 AM
The Packer Staff

VIVA TIERRA: Sales manager Matt Roberts and salesman Tryg McInerny were on hand at the Viva Tierra Organic Inc. booth. Formerly known as CF Fresh, the Sedro-Woolley, Wash.-based company is celebrating its 20th anniversary this year. For the 2013 season it is packing fruit from the Apple King shed in Yakima, Wash., Roberts said.

TURBANA: The focus at Turbana continues to be the company’s growing line of tropical offerings, with Ricardo Echeverri, vice president of tropicals, leading the way for that segment of the Coral Gables, Fla.-based company’s efforts.

North Shore Living HerbsPamela RiemenschneiderNorth Shore Living HerbsNORTH SHORE LIVING HERBS: Erika Unruh, sales and marketing coordinator for North Shore Living Herbs, Thermal, Calif., displays the company’s newest product, Poultry Delights, a blend of rosemary, thyme and sage living herbs, with a root ball attached. The pack includes a quick-response code and peel-off sticker directing consumers to holiday recipes. The company also has a new potted cilantro.

DEL CAMPO SUPREME: Guillermo Martinez, operations manager, and Juan Jose Ley, salesman, displayed the new T’mates tomatoes from Nogales, Ariz.-based Del Campo Supreme Inc. T’mates are a cocktail-sized cluster tomato the company plans to offer year-round. The company decided to go with new packaging for the tomato, Martinez said, that moves away from plastic clamshells. T’mates are available for select customers now, and will expand distribution as supplies increase, he said.

Fruti FruitPamela RiemenschneiderFruti FruitFRUTI FRUIT: Emer Harkin and Cyrus Seper display the new Fruti Fruit, processed and manufactured by Boskovich Farms, Oxnard, Calif. The popsicle-like frozen fruit packs give parents a more healthful alternative to sugary snacks, with several flavors, including pineapple, mango and grapefruit and contain no additives or preservatives, Sommers says. They’re ready to launch on the West Coast, with a target suggested retail of $1.49 each. Sold in the freezer, they can be eaten frozen or packed in a lunch to be eaten chilled.

BOSKOVICH FARMS: Oxnard, Calif.-based Boskovich Farms is testing a 2-ounce washed and ready-to-use cilantro pack, said Stuart Burke, fresh-cut sales representative. The resealable pouch offers the same trimmed and washed cilantro as the company’s foodservice packs, Burke said, but scaled to meet a consumer’s needs. Each pack is roughly the same amount as a bunch of cilantro.


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