UPDATED: McDonald’s Canada adds veggie wraps - The Packer

UPDATED: McDonald’s Canada adds veggie wraps

08/27/2013 01:51:00 PM
Mike Hornick

Courtesy McDonald's CanadaMcDonald's Canada's new Signature McWrap meatless options are Mediterranean Veggie and Santa Fe Veggie.(UPDATED COVERAGE Aug. 29) McDonald’s Canada is adding meatless entrees to its menu for the first time in nearly a decade with the introduction of a pair of vegetable wraps.

Mediterranean Veggie and Santa Fe Veggie have joined the restaurant’s Signature McWrap line.

The company cited a recent study of Canadian consumers by Environics Research Group that found 76% of those surveyed want more vegetables in their diet. And 71% seek meatless items at least sometimes, even if they don’t consider themselves vegetarians.

In the study group, 51% said they were unsatisfied with current meatless options at restaurants.

The new McWraps are served on whole-wheat steamed tortillas. Ingredients include:

 

  • Mediterranean Veggie: Roasted garlic hummus, feta cheese, tomatoes, cucumbers, red onions, shredded iceberg lettuce, onions seasoned with lemon and a feta sauce.
  • Santa Fe Veggie: Roasted corn, black beans, a blend of light cheddar and Monterey Jack cheeses, tomatoes, red onions, shredded iceberg lettuce and tri-color tortilla strips mixed with chili lime glaze and a Southwest sauce.

 

Price is $4.39 at participating restaurants. The flavors extend the McWrap line-up launched in May.

They’re not available in the U.S. but meatless and other new menu items could be added later, according to the company. The comparable banner in the chain’s U.S. restaurants is Premium McWrap.

“McDonald’s is always looking to enhance and evolve our menu offerings and meet our customers’ needs, and expanding the Premium McWrap line with new flavors is a future possibility,” said Tyler Litchenberger, communications manager for McDonald’s USA.

As things stand, U.S. customers can order the three menu items in that line with or without grilled or crispy chicken, Litchenberger said.

“The new Signature McWrap veggie options are part of our ongoing commitment to evolve our menu to meet changing lifestyle preferences while creating entrée options that welcome new customers into our restaurants,” John Betts, president and chief executive officer of McDonald’s Canada, said in a news release.

Nutritional information on the McDonald’s menu items can be found online. They are backed by an advertising campaign that includes television spots, radio, digital, in-store merchandising and other venues.

Canadian quick-service restaurant servings of non-fried vegetables are up more than 10% over last year, while total quick-service traffic remained flat, according to The NPD Group and Consumer Reports on Eating Share Trends.

Environics Research Group conducted its online survey Aug. 12-15 of 501 Canadians who had eaten at quick service restaurants over the past four weeks. The survey found that while 92% consider themselves meat eaters, six of 10 said they have increased their servings of vegetables. Of those who choose vegetable options, 40% said flavor is the most important factor.



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Johnny oldtimer    
vancouver b.c.  |  August, 27, 2013 at 04:44 PM

I have tried the mediterranean wrap and I am surprised that there arent any sliced olives in it, a staple of the mediterranean diet.

    
August, 30, 2013 at 10:18 AM

YES i can now eat something other then fries at McDonald's, please keep this on you menu

Lindsay    
London ontario Canada  |  September, 02, 2013 at 07:05 PM

As a vegetarian the past 18 years, I decided to try the Santa Fe wrap. Holy crap is it every good but I just looked up the nutritional value and its insane. Why can't McDonald's come up with vegetarian options that are healthy!? Doesn't make sense. You want to have more vegi options yet they're high in fat calories etc. frustrating.

Canofbeans    
Stephenville,NL  |  September, 19, 2013 at 03:12 PM

I was disappointed in this over laden with dressing wrap. The veggies were there but I did not see any humus. In fact there were little crunchier tidbits that looked and tasted like batter bits. I'm sure it was very high fat with too much dressing as usual. I expected the humus spread on my wrap. Olives would also be a nice Mediterranean touch!

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