“Our growers developed this whole concept without my input,” Verloop said. “Munger Farms out of Delano had the innovation and put millions of dollars behind development. We have to find new ways of creating pathways to the consumer. This award belongs to a lot of other people.”
It was The Packer’s 11th annual award. Last year’s winner, Tina Fitzgerald, director of produce and corporate responsibility for Independent Purchasing Cooperative, was similarly honored for bringing more fresh produce, notably avocados, to quick-serve menus — at Subway.
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