u Maeve Webster, senior director at Datassential, who will explore menu trends and innovation; and
u Carisa Miklusak, who will discuss her no-nonsense step approach to digital branding.
More than 1,700 industry experts are expected to be on hand for this year’s event, which also will include a Behind the Scenes: Field & Plant Tour especially designed for foodservice distributors, operators, chefs and menu developers.
The tour will be hosted by three Salinas Valley grower-shippers: Ocean Mist Farms, Royal Rose LLC and River Ranch Fresh Foods.
For those who appreciate the outdoors, there’s the Joe Nucci Memorial Golf Tournament that benefits the PMA Foundation’s Career Pathways program, and the 5K Race for Talent that benefit the development and execution of the PMA Foundation’s mission to attract, develop and retain talent for the global produce industry.
Choate said the show is unique in that all booths are the same size — 10-feet by 10-feet — no matter the size of the exhibiting company.
“I call it the great equalizer show,” he said.
He said he also appreciates the venue, the Monterey Conference Center.
“It’s one convenient place where everybody comes,” Chamberlain said.
“It’s a great opportunity to (meet) people face to face,” he added, and to visit with many customers and potential customers at one time.
For more information, visit fsc.pma.com.