Sonic decides to guac the dog - The Packer

Sonic decides to guac the dog

06/20/2012 02:41:00 PM
Andy Nelson

Drive-in burger chain Sonic is partnering with Wholly Guacamole on a hot dog featuring guacamole.

The Wholly Guacamole Dog will be available from June 25 through Aug. 12, according to a news release from Fort Worth, Texas-based Fresherized Foods, maker of Wholly Guacamole.

“Avocado products are increasingly in high demand, and we’re excited to be offering our customers guacamole as a menu choice,” James O’Reilly, Sonic’s chief marketing officer, said in the release. “Wholly Guacamole products are well known for their quality of ingredients and taste. We feel they are a great partner for our brand and for our customers.”

The Sonic promotion gives Wholly Guacamole some welcome foodservice exposure, Tracey Altman, vice president of marketing for Fresherized Foods, said in the release.

“We’re excited about the opportunity to offer Wholly Guacamole products outside the grocery store,” Altman said.



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