The session covers produce importing and exporting in “A View from America’s Gateway to the World.”
All of the pre- and post-expo festivities and sessions are scheduled for the hotel for Dec. 10 and Dec. 12.
On Dec. 11, the keynote breakfast and retail panel, chef demonstrations and educational micro-sessions are scheduled to coincide with the expo at the Pier 94 convention venue on 54th Street and West Side Highway.
Industry tours and a foodservice forum are scheduled for Dec. 12.
The Ideation foodservice forum plans to help operators better run their businesses, Kneeland said.
“One of the things we are challenged with in the industry is that the focus used to always be on the retail buyer,” Kneeland said.
“This show brings in foodservice buyers. This just enhances the show and strategically, from the council’s standpoint, we’ve made a decision to start focusing a lot more attention on the foodservice buyers as they’re buying from the same vendors as the retail buyers. We’re offering the knowledge they need to help run their businesses.”
Additionally, lingering effects from Hurricane Sandy, which struck the Northeast Oct. 22-31, 2012, affected the convention site during last year’s show.
At that show, the pier wasn’t at full power and the convention site closed the parking garage, which couldn’t run its elevators.
A couple of months after that storm’s anniversary, Kneeland said he doesn’t expect similar issues.
“There’s been a lot of talk around the area about Sandy,” he said. “Ellis Island just opened the other day.”
Produce Business magazine also sponsors the show.