DiSogra said some nutrition advocates expect the proposed rule will be issued before November, while others are skeptical that the White House will move before the election and risk negative publicity.
DiSogra said the new rule could provide a boost to the industry.
“It is going to open up new sales marketing opportunities for fresh and fresh cut fruits and vegetables because it has to follow the Dietary Guidelines and improve the school food environment,’ she said. “I think it is going to be very important for fresh produce.”
Donze Black said it is “imperative” that the USDA moves on the regulation as quickly as possible.
“What the study shows is that we can’t afford to wait given the health crisis we are in with children, and school districts will be able to afford to make the changes,” she said.