With the advancements, the company’s Fruit al Fresco line has about twice the shelf life of other preservative fresh-cut produce, according to a news release.
All-natural pH-adjusted packaging helps prolong shelf life of the Fruit al Fresco line. The line is designed for foodservice operations that have mid- to high turnover and receive deliveries at least twice a week, according to the release.
Along with the enhanced shelf life of the preservative-free line, Sun Rich is launching a rebranding campaign that includes a new corporate identity as well as a new website (www.sun-rich.com) and new brand identity for the Fruit al Fresco line, according to the release. Company officials expect the rebranding phase to take 12 months.