United Fresh plans presence at school show - The Packer

United Fresh plans presence at school show

04/22/2014 06:55:00 AM
Doug Ohlemeier

United Fresh Produce AssociationThe United Fresh Produce Association’s Foundation is set to host a fresh produce pavilion at this year’s school nutrition convention.

For the first time, the Washington, D.C.-based United Fresh Foundation plans to have the pavilion July 14-16 at the School Nutrition Association’s conference in Boston.

The 1,600-square-foot pavilion is designed to be a destination area on the trade show floor focused exclusively on promoting fresh fruits and vegetables. A dozen exhibits by United Fresh members will be included, along with an educational learning area for school foodservice directors, according to a news release.

The foundation plans to display salad bars to show conference attendees how to comply with the new “Smart Snacks in Schools” standards that go into effect next school year, according to the release.

Pro*Act, Monterey, Calif., is a co-sponsor of the area. Industry members will act as consultants, answering questions on sourcing fresh produce for use in schools, according to the release.

“Our goal with this pavilion is help schools maximize their success in serving a variety of fresh fruits and vegetables,” Tom Stenzel, United Fresh’s chief executive officer, said in the release. “We’re committed to helping school foodservice directors understand the ins and outs of purchasing produce, as well as making sure they’re aware of the many fresh and fresh-cut produce items that that can appeal to the next generation of produce consumers.”



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