IMMOKALEE, Fla. — Florida Specialties Inc. is entering the value-added business by rolling out packs of fresh-cut green beans.
The grower-shipper of beans, bell peppers and eggplant also has promoted one of its salesmen to sales manager and brought in an industry sales veteran.
In mid-March, Florida Specialties was installing machinery in its Immokalee packinghouse to trim and clean the beans to be packed in 12-count 12-ounce retail packs and 2.5-pound foodservice bags.
The fresh-cut division, Blue Ribbon LLC, is being housed in a nearly 10,000-square-foot remodeled cooler.
Florida Specialties plans to begin packing bags of the hand-selected, triple-washed and ready-to-eat beans April 1 under the Blue Ribbon label alongside its larger Florida Specialties-labeled bulk beans cartons, said Christian Tordonato, sales manager.
“This is a natural progression and a natural fit for us,” Tordonato said. “Today’s two-income families need easy to prepare meals. We feel value-added is the way retailers and wholesalers are looking to go.”
Declining to state the investment the company’s new owner, Myles Strohl, made in the machinery, Florida Specialties officials called it substantial.
Florida Specialties, which sells to retailers, wholesalers and foodservice distributors throughout the U.S., plans to source and pack green beans throughout the year from Florida, Georgia, Tennessee, Michigan and New York growing regions.
Once Florida Specialties starts running its processing line, customers can view the trimming by watching the operation online, Tordonato said.
In other news, Florida Specialties late last year promoted Tordonato from salesman to sales manager.
Tordonato, who has sold for the company since 2004, previously worked for Six L’s Packing Co. Inc.
Ray Stephens, who has sold produce since 1992 for companies such as Pero Family Farms, Delray Beach, Fla., which was formerly called Pero Packing & Sales Inc., and Orrin H. Cope Produce Inc., Homestead, Fla.
Florida Specialties displayed the new packs at the Southeastern Produce Council conference and expo in Tampa on March 6.