Idaho potato promotion rewards foodservice buyers

12/18/2009 04:44:24 PM
Ashley Bentley

Throughout January, the Idaho Potato Commission is offering a cash reward for foodservice buyers who take extra Idaho potatoes.

The commission is offering the foodservice deal at the same time its retail program is running a retail bin promotion, said Don Odiorne, vice president of foodservice for the commission.

For foodservice buyers, for every truckload more than 2009 volumes warrants a $500 reward, and each extra railcar gets $1,000 from the commission. The offer is capped at $2,000.

“Our fresh potato movement is up 27% year-to-date for this crop, and we want to continue the momentum with a retail bin promotion and a foodservice truck and rail promotion,” Odiorne said.

Individual foodservice distributors and produce specialty houses are eligible; brokers, terminal market vendors and other buying groups are not, according to the commission.

As an added bonus, the first 50 participants in the program will be sent a miniature Idaho potato truck.

A submission form is available on the commission’s Web site, www.foodservice.idahopotato.com.



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