Leafy Greens Council, Sodexo team for Spinach Month promo - The Packer

Leafy Greens Council, Sodexo team for Spinach Month promo

10/21/2010 03:37:51 PM
Fred Wilkinson

ORLANDO, Fla. — It may almost be November, but the Leafy Greens Council figures it’s not too late to go to school.

The St. Paul, Minn.-based council is partnering with foodservice operator Sodexo to reach children in 2,400 elementary and 1,300 secondary schools in the U.S. and Canada during Spinach Month in November, according to a news release.

At an Oct. 16 council meeting during the Produce Marketing Association’s Fresh Summit 2010, Ray Clark, council executive director, said Sodexo’s A to Z Salad Bar is promoting the effort.

Promotions include posters for lunchrooms, flyers with recipes to be sent home to parents, memo pads, stickers and word games, according to a news release.

The promotion incorporates themes such as:

  • “Eat Right to Stay Bright;”
  • “Spinach Contains Nutrients that Build Strong Bones;” and
  • Feed Your Brain to Perform Your Best.”
The Spinachraptor character also will play a role, according to the release, and Sodexo plans to feature cabbage in January.



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