UPDATED: Armstrong Produce joins PRO*ACT

01/04/2011 07:05:24 AM
Mike Hornick

(UPDATED COVERAGE, Jan. 5) Honolulu-based Armstrong Produce has joined PRO*ACT’s foodservice distribution network.

“They bring us distribution to the Hawaiian islands,” said Lloyd Ligier, vice president of business development at PRO*ACT. The company is based in Monterey, Calif.

“The original goal was to cover the map and service any casual dining concept,” he said Jan. 4. “But there was a gap in our network. Now we’re able to go to key accounts and offer them Hawaii as well as everywhere in the U.S.”

Armstrong, the 45th company to join the network, in turn gains access to PRO*ACT’s procurement office.

“They will have access to some national accounts that they wouldn’t have had as an individual company, like P.F. Chang’s,” Ligier said. “If they want, for example, to get into value-added processing, they can call any one of 15 distributors (in the network).”

Network membership will help resolve transportation, pricing and product quality issues, Armstrong vice president Kelvin Shigemura said in the release.

In its 31st year of business, Armstrong is run by third-generation members of the Teruya family, with Mark Teruya as chief executive officer. Beside its Honolulu headquarters, the company has facilities on Maui and the island of Hawaii. Armstrong delivers highly perishable products by plane and more durable produce such as cabbage and potatoes by boat.



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