“When you think of what our products are that are healthy and fresh, it makes sense for us to be part of the campaign and help lead the effort to make sure that fruits and vegetables are available to our kids,” said Ed Loyd, Chiquita's manager of corporate communications and investor relations.
Loyd said Chiquita has made a financial and public health commitments to the effort, but he declined to say how much money the company is pledging.
“We are looking or opportunities where we can directly get involved at the individual school level,” Loyd said. “But the big part is the push to more broadly gain support for the Children’s Fruit and Vegetable Act to get that in place so that we can really make a significant impact in the eating choicess of children in schools.”
Stenzel lauded Chiquita’s support.
“We’re honored that Chiquita and its Fresh Express subsidiary have provided thought leadership, active support and funding for this campaign, and look forward to their continued leadership,” he said in the release.