Mast is the fourth chairperson affiliated exclusively with the floral category in the 43-year history of the council. She replaces Raul Gallegos, senior director of produce and floral at Bristol Farms, Carson, Calif.
Mast was formally welcomed Jan. 26 at the council’s annual dinner dance at Disney’s Grand Californian Hotel in Anaheim, Calif., along with:
- chair-elect Ken Ewalt, vice president of retail specialties at Ready Pac Produce Inc., Irwindale, Calif.;
- treasurer Patty Knoll, a Diamond Bar, Calif.-based sales manager for Temkin International, Payson, Utah;
- Gallegos, immediate past chair; and
- several past chairman representatives and members of the board of directors.
However, floral won’t be her only concern.
When members of the board of directors met at their annual retreat in December, they showed amazing energy as they shared ideas about the direction in which the council should go and about what can be done to help the membership, she said.
“If we implement half of those ideas, we’ll be extremely successful,” Mast said.
Gallegos recounted the highlights of a year that included the unexpected task of selecting a new president when Linda Stine retired after 12 years.
After narrowing the list of candidates to three finalists, the executive search committee selected Carissa Mace, who previously was the council’s event coordinator and membership director before joining the Produce Marketing Association as director of business development.
The year also was marked by the council’s first Northern California expo, where attendance was far greater than expected, Gallegos said. Anticipation already is building for the 2008 event set for March 5 in Pleasanton.