(Dec. 3) Emily Fragoso has joined Coast Produce Co., Los Angeles, after six years with the La Mirada, Calif.-based Fresh Produce & Floral Council.

Fragoso’s maiden name is Marlephansakul; she was married in 2007. She joined Coast Produce in late September as marketing manager.

Fragoso started with the council as membership development director and event coordinator. She was promoted to vice president three years ago and promoted to executive vice president in January 2007. She left the council in late March.

Fragoso is responsible for Coast Produce’s branding and category management.

“I didn’t plan this at all,” Fragoso said. “But I love the produce industry, and it’s a great opportunity to stay in the industry and work with good people I’ve been working with since (joining the Fresh Produce & Floral Council).”

FPFC exec joins Coast Produce