(Aug. 22) Miami fresh-cut processor and distributor Ruskin Packaging Inc. has redesigned its packaging with a new look that features more colors for its signature savoy-type spinach.
The company decided it was time to change the look of the standard fresh-cut spinach pack, said Andy Garcia III, vice president.
“The emphasis now is more on the product and the variety of spinach,” Garcia said.
Ruskin, which also does business as Lowell Distributors, Miami, sells to retailers and wholesalers throughout Florida. It made the packaging changes in early July.
Before, the packs highlighted the longtime Ruskin brand, which is what customers looked for in the past, Garcia said.
Instead of a complete makeover, the revamped label features a different font and new borders. Seven colors instead of the former four colors help direct eyes to the spinach. The packs also feature recipes and nutritional information.
Ruskin plans to slowly add the updated logo to its other fresh-cut products, which include romaine salads, coleslaw, fresh collard greens and julienne carrots.
Garcia said he worked for three months with a packaging consultant and a designer to revamp the label that has appeared on products since 1939.
Ruskin packs the darker and heavier savoy- or curly-leaf type spinach, which is grown in southern Colorado and southwest Texas.
The company uses the latest fresh-cut packaging technologies -- such as micro-perforated films -- and ships its 10-ounce spinach packs in 12-count cases for retail and in 4-count, 2.5- and 5-pound packs for foodservice.
Its coleslaw and romaine salads come in 12-count, 16-ounce retail cases and 4-count, 5-pound cases for foodservice.