Frontera adds HarvestMark program

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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > News > Handling & Distributing > Frontera adds HarvestMark program

Handling & Distributing

Frontera adds HarvestMark program

10/06/2011 9:34:10 AM
Doug Ohlemeier

Frontera Produce is joining the HarvestMark traceability system from YottaMark.

The Edinburg, Texas-based Frontera Produce Ltd., plans to start using the Redwood City, Calif.-based YottaMark’s HarvestMark traceability at item level on many of its commodities this fall. Pineapples are set to start the program in November.

Frontera wants to use the HarvestMark platform to better interact with shoppers, improve understanding with the supply chain and sharpen it food safety communication programs, according to a news release. Frontera also plans to use the HarvestMark DailyShopper service to better understand product condition and retail shelf life.

“Our experience has reinforced that we need to engage shoppers in the produce aisle and at home, to share the story of our products and traceability programs, and give them peace of mind in purchasing fresh food for their families,” Will Steele, Frontera’s president and chief executive officer, said in the release. “HarvestMark allows us to reach the shopper in the aisle and in the kitchen with this important information.”

Frontera distributes produce from throughout the U.S., Mexico and Central America and South America. It uses HarvestMark traceability on its watermelons. The pineapple program will mark Frontera’s first year-round HarvestMark program and should make Frontera the first national brand pineapple shipper to implement HarvestMark traceability, according to the release.

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Frontera adds HarvestMark program

10/06/2011 9:34:10 AMDoug Ohlemeier

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10/06/2011 9:34:10 AM
Doug Ohlemeier