Purfresh introduces industry-first free solar monitoring

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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > News > Handling & Distributing > Purfresh introduces industry-first free solar monitoring

Handling & Distributing

Purfresh introduces industry-first free solar monitoring

07/08/2011 2:09:19 PM
Garth Sears

Imagine a service that will text message or e-mail a grower when his crops are in danger — for free.

Stress from the sun can take away half of a crop’s yield, according to Purfresh, which has introduced the Plant Performance Almanac. The solar stress monitor is available free on the Internet.

The program will even shoot you a message, specific to location, if bad conditions are headed your way.

“Our product is a dashboard that gives you insight into one of the biggest factors of crop quality and yield,” said Dave Cope, CEO of the Fremont, Calif., company.

The almanac tracks global conditions such as temperature, radiant heat and ultraviolet stress indexes. Users have access to historical, current and forecasted information. And location-specific messages can remind a grower to apply preventative protection.

Purfresh can help there, too. In 2008, Time magazine called Purfresh's spray sunscreen for plants, Purshade, one of the 50 best inventions of the year.

But solar stress isn’t the only thing in the company’s crosshairs.

“Soil type, slope direction, wind, rain, all of that stuff — it’s easy to imagine how all of those interplay,” Cope said. “What we have is a simple, very powerful application. But going forward, you’ll see us adding layers to that.”

The company may enrich the application for paying subscribers but plans to keep the currently offered services free, Cope said.

He added that the company understands agriculture and has a good relationship with growers, expertise with software, and one of the world’s leading experts in climatology, Eric Wood of Princeton University, as head of the company’s scientific advisory board.

Go to https://www.intellipur.com/plant-performance.jsp for more information.

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Purfresh introduces industry-first free solar monitoring

07/08/2011 2:09:19 PMGarth Sears

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07/08/2011 2:09:19 PM
Garth Sears