(May 18) Bruce Peterson was a leading advocate of radio frequency identification during his tenure as vice president and general merchandise manager of perishables for Bentonville, Ark.-based Wal-Mart Stores Inc., and it appears he will continue to push for RFID and other track-and-trace tools in his new role as a produce industry consultant.

Peterson, president of Peterson Insights Inc., Bentonville, and Michael McCartney, principal in QLM Consulting Inc., Sausalito, Calif., announced they have established a collaborative venture to create traceability guidelines for perishables.

Peterson, who announced his resignation from Wal-Mart on Feb. 2, could not immediately be reached for comment. He said in a news release that too much emphasis is being placed solely on good agricultural practices to solve food safety issues, while not enough is being done to improve supply chain traceability.

The news release said Peterson and QLM plan to assemble a leadership group of retailers, growers and third-party logistics companies to create a solution.

McCartney, a member of the Produce Marketing Association’s RFID issues committee, could not immediately be reached for comment.