Courtesy International Paper
Naturipe Farms LLC is shipping strawberries in a new carton from International Paper. The One Touch carton is wax free, making it fully recyclable.
Naturipe Farms LLC, Naples, Fla., has teamed with Memphis, Tenn.-based International Paper to market a new strawberry package that is completely recyclable.
Naturipe is the first strawberry shipper to use the One Touch design from International Paper, according to a news release from the paper company. The product is wax free, making it 100% recyclable.
“The new strawberry carton performed well through our operation and properly protected the product as we shipped cartons across the country and to our customers,” Robert Verloop, senior vice president of sales and marketing for Naturipe, said in the release. “We were very pleased with the redesigned and re-engineered cartons.”
The reduction in packaging waste and elimination of wax has benefits throughout the supply chain and allows retailers to sell the packaging as clean old corrugated cardboard, creating a revenue stream from what would typically be a landfill cost, according to the release.
“The removal of wax from our carton is consistent with our goals to provide our customers with a top-quality product that respects the environment,” Verloop said in the release. “In collaboration with International Paper, we looked outside the box and literally looked at the box, and we found an innovative, earth friendly approach to packaging.”
The technology International Paper used in replacing the wax on the packaging has been registered as ClimaGuard by the company.
“We are seeing real interest in our ClimaSeries wax alternative product line as customers look at ways of improving sustainability,” Pat Pochiro, marketing manager for International Paper, said in the release. “We were glad to partner with Naturipe on this new One Touch design and anticipate it becoming quickly accepted in other commodities.”