(March 20, 3:47 p.m.) PakSense, a Boise, Idaho-based marketer of temperature and other data loggers, is expanding its business into the Southern Hemisphere.
The company has opened an office in Santiago, Chile, establishing a direct sales and distribution presence it hopes to eventually spread throughout South America.
“This is a base area for us,” said Amy Childress, marketing programs director at PakSense. “Our hope is to expand into different markets in South America.”
Since 2004, PakSense has developed products specifically designed to monitor perishable goods, allowing manufacturers, suppliers, distributors and retailers to determine the quality and safety of food and other environmentally sensitive products. The company has sold products in 50 countries and hopes to expand through South America.
“There’s been a lot of talk in Congress lately on stronger food safety laws,” Childress said. “These products (from South America) are coming from longer distances, so there’s more chance of foodborne illness. People are demanding higher quality products and higher traceability standards.”
Rodrigo Alberto Aliaga, who has nearly 20 years experience in South American agricultural markets, will head up the PakSense office in Chile. His experience includes seven years with Santiago-based fruit exporter David del Curto S.A., where he was in project and sales management positions. He most recently worked as corporate sales manager for Latin America for Sensitech, Inc., where he managed the company’s distribution chain, direct sales and market positioning plan, according to a news release.