JJ Grow is the new chief operating officer of the plant health group at Purfresh Inc., Fremont, Calif.

Grow brings more than 25 years of experience in the agricultural industry, according to a news release. He will oversee the group’s sales, business development, manufacturing and product development, including the group’s solar plant protectant, Purshade.

Grow was most recently executive vice president of sales at Nufarm Americas, according to the release, and before that he founded Gro-Pro LLC, a maker of crop protection products, which was acquired by Nufarm in 2008.

He also has held management positions at United Agri-Products, Novartis Crop Protection, American Cyanamid, and Merck Agvet, according to the release.

Purfresh hires COO for plant group