Boston produce industry veteran Sheldon Borodkin has joined the sales staff of S. Strock & Co. Inc., Chelsea, Mass.

Sheldon Borodkin joins Boston’s S. Strock & Co.


Borodkin, who has worked for 26 years in buying and selling produce, started in sales and buying on Aug. 17.

Borodkin’s addition brings Strock’s sales and buying team to seven.  

According to Strock officials, Borodkin will handle new commodities and pursue other opportunities to increase Strock’s sales, particularly in vegetables.

 Borodkin worked for more than 20 years with Boston-based foodservice distributor Costa Fruit & Produce Co., where he most recently was director of purchasing.

He also owned New England Produce Brokers Inc., Boston, and as a consultant set up transportation offices for the Allen Lund Co. Inc.

“This company (Strock)  I’ve observed before and is one of the best companies around as far as the terminal markets,” Borodkin said. “They’ve been in business for over 100 years and have a good reputation.”