Sweet Onion Trading Co. offers sweet onions from Mexico, Texas, California, Nevada and Washington under the Sunbrero Sweets label.
Rogers, president of Sweet Onion Trading Co., Palm Bay, Fla., came up with the brand name a few years ago but had to wait to use it until the trademark was approved.
That time has come, and Sweet Onion Trading will begin shipping its first run of 2- and 3-pound Sunbrero Sweet consumer bags when its Mexico sweet deal kicks off in mid-February.
“We’re excited about it,” Rogers said. “It looks great, and we’re going to try to keep the quality very, very high.”
The orange and green bags feature a sombrero-wearing onion inside a large star, set against a background of smaller stars. The sombrero-wearing onion had previously appeared on club store packs bearing the Sweet Onion Trading label, Rogers said.
Recipes from Billy Parisi, the company’s official chef and star of the interactive video Web site www.fixmyrecipe.com, are printed on the backs of the bags.
The Sunbrero brand and logo also will appear on 5-pound draw bags and 40-pound cartons, but those packs will not include recipes.
Sweet Onion Trading will continue packing its Vidalia sweets under a Vidalia brand, and its offshore sweets under its Longboard brand, Rogers said.