UPDATED: Eagle Eye, Taylor Produce join on potato marketing

10/05/2010 09:20:55 AM
Mike Hornick

Courtesy Eagle Eye Produce

Newman Giles (left), and Alan Taylor are president and vice president, respectively, of the newly formed Eagle Eye Produce sales and marketing company.

(UPDATED COVERAGE, 3:25 p.m.) Eagle Eye Produce and Taylor Produce formed a new marketing company Oct. 1 to sell potatoes and onions under the Eagle Eye label, the companies said.

The move doubles Eagle Eye’s output of russet potatoes from 3 million cwt. sacks to 6 million, said Shane Thomas, chief operating officer. Yellows, reds and organics will push the total to about 7 million.

Newman Giles, president of Idaho Falls, Idaho-based Eagle Eye, is president of the new company. Alan Taylor, president of Rigby, Idaho-based Taylor Produce, is its vice president. Thomas is its secretary treasurer.

“It’s a new company, not an arrangement to sell,” Thomas said. “Taylor has ownership as opposed to an arrangement where they don’t have an intimate connection to the customer.”

All sales will be handled by the new company, combining existing staff. “We’re adding quite a few new sales people,” Taylor said.

Taylor Produce is a potato grower-shipper that has sold under the labels Taylor Made, Taters, and Town Policy, according to the Eagle-based Idaho Potato Commission. Some flexibility in labeling is expected to continue.

“There are marketplaces where Taylor has a strong brand, and we’ll continue to do that,” Thomas said. “There are customers that get Taylor Made who will continue to get Taylor Made — whatever makes the most sense.”

Taylor Produce is a potato grower-shipper that has sold under the labels Taylor Made, Taters and Town Policy, according to the Idaho Potato Commission. Eagle Eye Produce is a grower-shipper of fresh potatoes, onions, watermelons and Nogales, Ariz., vegetables.

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