Produce Retailer names DeCA its 2012 Retailer of the Year

10/22/2012 10:15:00 AM
Pamela Riemenschneider

DeCA produce departments are well known for their innovative displays. How does the organization foster that creativity?

B.B: Our produce teams are passionate and love the competition, as well as the incentive to take home the grand prize.

DeCA’s produce personnel also get tremendous support from an extended team of industry partners, and together they are able to accomplish some incredible merchandising. The displays that the field team creates are awesome and are worthy to compete against any I have ever seen. Produce is an impulse buy, and the excitement created by our eye-popping merchandising displays is a direct link to a lift in sales, whether focusing on a particular item or an entire commodity.

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