Amazon Fresh expands to San Francisco market - The Packer

Amazon Fresh expands to San Francisco market

12/18/2013 10:32:00 AM
Tom Karst

Conventional retailers need to know their customers and anticipate their attraction to online buying, Bishop said. The growth of online shopping and home delivery may vary significantly according to market activity, and Bishop said Brick Meets Click is helping retailers in various markets identify the threat of online shopping for their specific region.

In general, statistics from Brick Meets Click show that an average of about 11% of shoppers have purchased food online in the past month. Online grocery shopping accounts for about 3% of purchases across all banners now but that share could expand to anywhere from between 7% to 17% by 2023, according to projections from Brick Meets Click.

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