Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Retail

Avocado demand, prices soar

Rising demand for hass avocados, weather-related sizing issues in California and a dip in Mexican production kept shipping prices around $30 per two-layer carton in mid-March.

That’s up about $10 on size 48s and 60s from what Mexican fruit commanded through much of February.

“Mexican growers felt they were under-pricing the market,” said Bob Lucy, partner in Fallbrook, Calif.-based Del Rey Avocado Co. Inc.

“They could still harvest about 30 million pounds a week and they were just leaving money on the table. I didn’t think it was undervalued by $10. But in November to January, maybe it should have been $3 or $4 higher.”

Harvesting came to a temporary halt March 18 for Benito Juarez Day in Mexico. Partial data for the previous week confirms that 30 million-pound pace, said Rob Wedin, vice president of sales and marketing for Santa Paula, Calif.-based Calavo Growers.

It’s a lot of fruit, but less than winter production.

“It’s maybe 10% over forecast instead of 30% like they were shipping,” Wedin said.

“Demand is continuing, inventories have gone down and prices up.”

Shipping prices on Mexican hass avocados ran mostly $30.25 for size 48s and $29.25 for size 60s on March 18, according to the U.S. Department of Agriculture. Year-ago prices were nearly identical for the 48s, but $25-26 for the 60s.

Mexican production will go to June. California is starting to see significant increases in harvested volume but remains far from the peak amounts predicted from a deal expected to stretch into October.

The California Avocado Commission estimates a 515 million pound crop for the state in 2013.

Harvests there spiked to 9.4 million pounds in the second full week of March, up from 4.6 million the week before. That was good news, Wedin said, but growers still aren’t seeing the sizing they like.

“We envisioned better spread sizing, but the fruit is pretty small,” he said.

“Some of the growers who contributed to that 9.4 are backing away because they’re just not getting the pack-outs they want.”

There’s a good set on the trees, but, so far, insufficient time, temperatures and rainfall to size up, Wedin said. Even so, he added, it’s common for a big crop to fall behind and come on strong mid-season.

“(California) is developing an inventory of size 70s,” he said. “The pricing of 70s is not conducive to significant increases.”

“It’s really just getting started,” Lucy said.

“As we get more into summer we’ll have to have weeks when we’re up to 15 million or 20 million pounds.”

Winter prices were lower than the industry anticipated, Wedin said, but that fed demand.

“Demand has really come forward,” he said. “That’s increased the need for product and when growers pick slightly less in both California and Mexico, it drives prices up quickly.”

Two-layer cartons of hass avocados from California shipped for $31.25-32.25 on size 48s and $30.25 on 60s March 18, according to the USDA. Year-ago prices were about $32 and $30, respectively.

Quality is good on Mexico and California fruit, Lucy said.

“California will dominate the West and Mexico the rest of the country for the next two and a half months,” he said March 18.

“The big problem has been lack of rain in California,” he said. “Rain really helps it size up. We’re hoping for a few more storms in April and May.”

Easter added to demand for avocados, Lucy said, but the fruit doesn’t get quite the same bump from that holiday as strawberries. The next big one will be Cinco de Mayo.

Unlike last year, Chilean imports ended well before mid-March. Chile sharply cut exports to the U.S. after the Association of Michoacan State Avocado Producers and Packers (APEAM) estimated the 2012-2013 crop at 986 million pounds, up from 782 million the year before.


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James Pot    
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Canada  |  March, 21, 2013 at 01:19 PM

Expect a steady increase in demand over the next few years with paleo oriented diets
slowly becoming mainstay with an increasingly larger demographic

Lillian    
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R.B. CA  |  March, 21, 2013 at 02:05 PM

Gratefully for me, I have an Avocado tree in my backyard! And mine are ginormous! At least twice the size of those little golf balls you find in the market. :-)

Sandy Robinson    
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Redland, Florida 33031  |  March, 22, 2013 at 08:33 PM

48s & 60s gimme a break---no comparison to Florida's 12 to 14s in single layer flat & 15 lbs weigh out. plus less closterol and more meat for the diet. Say no more until you bite into a Simmons, Nesbit, Choquette, & Monroe Avocado from South Florida & Redland Raised, Contact growers at Tropical Fruit Growers of So Fl

Randy Sobinson    
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California  |  March, 26, 2013 at 10:05 AM

Florida Avocados do not compare to Hass. There are definitely people that prefer the flavor because of a tendency to side with local produce or even because that is what they grew up eating but to retailers...the Hass is a superior piece of fruit. period.
The fruit is much easier to handle, has exceptional shelf life and is familiar to consumers because of the hundreds of millions in ad dollars spent on it.
The florida avocado is a niche fruit that has no potential for growth. Enjoy your fruit at Tropical Growers. They will have plenty when it is in season because nobody outside of a 100 mile radius will want any of it.

Arnaldo Chibbaro    
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Quillota CHILE  |  March, 28, 2013 at 10:32 AM

Wait for chilean avocados up September!
I hope mines will be the best! And organic!

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