California summer fruit came fast; fall encore in store? - The Packer

California summer fruit came fast; fall encore in store?

08/27/2013 09:15:00 AM
Vicky Boyd and Mike Hornick

“With the canopy, the fruit just loves that.”

Volumes are expected to be similar to last season, when the industry shipped about 7.5 million 7-pound tray equivalents, according to the Sacramento-based Kiwifruit Administrative Committee.

Harvest will continue through the end of October or early November, and the kiwifruit are typically marketed through May.



Madera-based Western Fresh Marketing plans to start shipping persimmons — mostly fuyus — around Sept. 18, said Chris Kragie, sales manager. That’s five to 10 days earlier than usual.

At Giumarra Bros. Fruit Co., Reedley, where hachiyas form the bulk of the crop, production starts around Oct. 1, said John Thiesen, division manager. The typical season runs to Thanksgiving.



The state’s niche apple deal should produce 2.47 million boxes by October, according to the Fresno-based California Apple Commission.

Growers expected early fujis to follow galas and granny smiths near the end of August.

Heat could bring cripps pink production, normally an October deal, into part of September as well, said Alex Ott, the commission’s executive director.

Stockton-based Primavera Marketing expects galas to finish by Labor Day weekend. Granny smiths and early fujis start there around Aug. 26. It usually starts cripps pink about mid-October.

The volume outlook is better than last year’s. Shipments for the 2012-13 season were near 2 million boxes, but the current estimate is still below the usual 2.6 million to 2.8 million.



Bakersfield-based Slayman Marketing expects volume on early pomegranate varieties like granadas and early foothills to be up 10% to 15%, said Ralph Melendez, ranch manager. That production started Aug. 5.

Fowler-based Simonian Fruit Co. expected to start Sept. 1 with its proprietary Urbanekgranates, with early wonderfuls in line for mid- to late September and wonderfuls around Oct. 1, sales manager Jeff Simonian said.

Wonderfuls account for about 80% of the California pomegranate crop.

“The wonderful deal is right on schedule,” Tom Tjerandsen, manager of the Sonoma-based Pomegranate Council, said in late July.

“A lot can happen between now and October when they get underway, but so far Mother Nature is behaving and everything is in a positive direction.”


Stone fruit

Peaches and nectarines fade away in fall, but with just a month or so left in the deal shippers had much to celebrate as they finally gained access to Australia.

Kingsburg-based HMC Farms shipped the first California stone fruit in a load arriving July 27 at the Sydney airport.

“It’s been a long decade of waiting for access to this market,” said Marcy Martin, director of trade for the California Grape & Tree Fruit League.

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