Castle Rock Vineyards ships new display bin

08/29/2012 12:33:00 PM
Mike Hornick

Castle Rock VineyardsCourtesy Castle Rock VineyardsCastle Rock Vineyards is offering a new table grapes display bin for retail.

Graphics feature the name of the Delano, Calif.-based grower-shipper with images of a castle, grapes and vine rows. The height is about 30 inches; width and length are 16 and 26 inches, respectively.

Similar graphics appear on the bags, which stand upon a section of cardboard that rests about 6 inches below the top of the bin.

The bins were launched in July, said Jim Llano, account sales manager.

“We’re working with some retailers in the upper Midwest and we’ll be sending them down to Central America for some retailers there in the next couple weeks,” Llano said Aug. 28. “A lot of the business in Central America is late September through November.”

“The theme of the bin really flows in with our stand-up bag and the labels and graphics we’ve developed over the last couple years with our outreach to the trade and ultimately to the consumer,” he said.

“What we’re doing here is creating an attractive format, but the final test is when a consumer takes a bag, looks at the grapes and decides to take it home,” Llano said.



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