Chelan Fresh Marketing running multiple promotions

01/14/2013 03:45:00 PM
Coral Beach

Children, cherries and cheese are prominent in the 2013 marketing strategy for Chelan Fresh Marketing, company officials say.

A co-marketing venture with The Laughing Cow cheese products has begun, said a news release from the Chelan, Wash.-based marketer of Washington tree fruit.

For that promotion, 3- and 5-pound bags of apples from Chelan Fresh have oversized Kwik Loks printed with $1-off coupons for The Laughing Cow cheese.

Marketing director Mac Riggan said in the release the cheese coupons are on all of Chelan’s poly bags and some mesh bags.

The program is planned to run through April, with the goal of moving 1 million bags of apples with the cheese coupons.

Chelan Fresh Marketing applesCourtesy Chelan Fresh MarketingEncouraging children to eat enough fresh fruits and vegetables to fuel at least an hour of active play every day, the Fuel Up to Play 60 program is being featured by Chelan Fresh Marketing through February.For the Fuel Up to Play 60 campaign, initiated by the U.S. Department of Agriculture, the NFL and the National Dairy Council, Chelan Fresh Marketing is encouraging children to consume fresh fruits and vegetables so they will have energy for at least one hour of active play every day.

Chelan’s 3-pound bags of apples and anjou pears are marked with the Fuel Up logo, details and Web links. The special packaging is scheduled to continue through February, the Chelan release said.

Chelan Fresh Marketing Orondo Ruby cherriesCourtesy Chelan Fresh MarketingOfficials with Chelan Fresh Marketing expect to double the volume of white-fleshed Orondo Ruby cherries they sell in 2013 compared to 2012.For the 2013 cherry season, Chelan Fresh plans heavy promotions of its white-fleshed Orondo Ruby variety, the news release said.

Riggan expects to move 40,000 packs of the variety this year, double the volume from 2012.

Shipments of the Orondo Ruby cherries are expected to begin the third week of June, the release said.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Join the conversation - sign up for FREE today!
FeedWind
Feedback Form
Leads to Insight