Chilean association taking fresh approach to promotions

11/14/2013 02:58:00 PM
David Mitchell

“It’s about giving it to (retailers) in an effective way so they can get the message out to their customers. Retailers are really gravitating to social media.”

The association also hopes to reach consumers by building relationships with dietitians.

The Produce for Better Health Foundation offered a three-day symposium for supermarket dietitians during the Produce Marketing Association’s Fresh Summit convention in October in New Orleans.

The event offered companies and associations a chance to work with more than two dozen dietitians, representing 22 retail chains and nearly 4,500 stores nationwide.

Brux said it was an excellent opportunity.

“Retail dietitians are on the front line,” she said. “They’re the ones interacting directly with consumers and shippers, so we can work with them to educate consumers about fruit from Chile and talk about our standards, safety, health benefits, and why it’s a great choice for consumers.”


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