Clever packaging helps give onion, potato retail sales a boost

11/24/2013 01:26:00 PM
Cynthia David

“Potatoes last longer in paper than poly,” said partner-manager Dennis Magnell, whose Family Farm Value and Diamond labels are a year old.

Magnell also has introduced his Peatland Reds brand in a black 50-pound carton.

“Red potatoes look beautiful in black,” he said.

Associated Potato Growers Inc., Grand Forks, N.D., is discovering that working with a big name doesn’t guarantee instant success.

In the spring, Associated signed a deal to to package Red River-grown potatoes nationally under the well-known Better Crocker name.

“It’s been fairly slow,” said general manager Paul Dolan, “but it is a new label in the potato section. It may take some time before it grows.”

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