Co-op launches easy-to-crack almonds, celebrates revenues

11/15/2012 10:37:00 AM
Vicky Boyd

It also launched a nationwide consumer advertising program, “Get Your Good Going,” during the Summer Olympics. Sales increased 43% during that time, Jansen said.

The campaign promotes Blue Diamond almonds as a healthful snack for people on the go.

To help support continued growth, the co-op broke ground on a new 200,000 square-foot food manufacturing facility in April in Turlock, Calif.

The plant is expected to be ready for trial runs in February, with a grand opening in May.

The 2012 California almond crop, which growers just finished harvesting, is shaping up to be large, although not as large as expected, Jansen said.

The latest estimates peg it at about 1.9 billion pounds, down from the 2.3-billion-pound estimate the National Agricultural Statistics Service issued in May.

Jansen blamed hot, dry conditions this summer for shrinking kernel size, reducing overall tonnage.


Prev 1 2 Next All


Comments (1) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

CLARA BERGMAN    
BURBANK, CA  |  April, 25, 2013 at 04:51 PM

I will be doing a second Demo of these Almond this weekend. The first day of diffenent. I talked with a guy that was at the location in Rio Tx. They are well liked. I love them. These will grow on people.

Feedback Form
Leads to Insight