It includes five areas: in-store support, feature advertising, display, digital media and creative promotions.
Commission representatives are providing retailers with entry materials, which also will be available on the commission’s website.
California Avocado Month
A variety of activities are planned for June, which the commission has designated as California Avocado Month.
“We’ll be working with one of our artisan chefs on a special event in Portland,” DeLyser said.
And all of the chefs who work with the commission will do menu items and features throughout June to promote creative uses for California avocados, she said.
Finally, a TV commercial was being considered for broadcast in time for the Fourth of July that would position avocados as the “go-to food” at Fourth of July picnics and gatherings, DeLyser said.