Easy-peel citrus growth may affect navel sales

01/28/2014 05:07:00 PM
Melissa Shipman

“Bright, colorful packaging that is appealing to consumers, especially children, is very popular as well,” Flores said.

“Packing is a key element in building our brand,” said Scott Owens, vice president of sales and trade marketing for Paramount Citrus, Los Angeles.

Owens said the product’s packaging is the best way to reach a consumer from an interaction standpoint.

To increase its appeal for kids, the company has also created downloadable apps for interacting with kids.

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