Ethnic category continues to grow in Los Angeles - The Packer

Ethnic category continues to grow in Los Angeles

10/14/2011 11:32:00 AM
Ryan Kane

A local hamburger shop offers Persian cucumbers as a side dish, he added.

QSI focuses on the Chinese, Korean, Vietnamese and Hispanic communities by hiring salesmen with backgrounds in ethnic produce who “act as a bridge between the culture to effectively facilitate growth and expand the marketplace,” Paul Vogel said.

Thanks to the popularity of mangoes among Middle Eastern and Asian consumers, Bill Vogel has seen growth in sales of the yellow ataulfo variety, not just the traditional red mangoes such as tommy atkins and kent.

When Pollack was growing up in the Pico Boulevard area of Los Angeles, there were a couple of major supermarkets, a Jewish market and a bakery, he said.

Today, there also are more than a dozen kosher stands with produce, dried nuts and fruit and items such as Persian cucumbers that are exposing people of various ethnicities to tastes they never have experienced before, he said.

“When you go there,” he said, “you kind of want to try them.”

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