FPFC Expo provides store-level opportunities

04/11/2013 12:30:00 PM
Vicky Boyd

The expo, in its seventh year, is patterned after the council’s successful event in Southern California, which is on July 16.

One of the main differences is the Northern FPFC show does not feature a luncheon speaker or education sessions, something the Southern California event does.

Organizers of the Northern California event initially tried including those features, but it didn’t seem to work, Mace said.

One reason may be the large geographic area from which the Northern California event draws. Attendees seem to come in spurts throughout the day, which makes an organized breakfast or lunch event or educational sessions more difficult, she said.

“We like to say, ‘The education at the show is the show floor,’” Mace said.

In addition to the expo, the planning committee has a handful of other Northern California events scheduled throughout the year.

They include two membership lunches, Feb. 21 and Sept. 12; a golf tournament in Livermore on May 3; and a bocce ball fun night, Aug. 9.


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