FPFC Southern California Expo booths showcase products - The Packer

FPFC Southern California Expo booths showcase products

07/19/2012 07:01:00 PM
Tom Burfield

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ANAHEIM, Calif. — Western correspondent Tom Burfield compiled these news briefs July 17 at the Fresh Produce & Floral Council Southern California Expo.

Apio Inc.

Guadalupe-based Apio Inc. gave store-level produce employees a look at the product line the company added when the firm acquired GreenLine Foods Inc., Perrysburg, Ohio, this spring.

The acquisition gives Apio a substantial presence on the East Coast. The move brought together two value-added brands: GreenLine’s fresh-cut green bean products and Apio’s Eat Smart bag and tray vegetables. GreenLine includes about a dozen kinds of green beans and vegetables in specially designed, microwaveable bags.

Bolthouse Farms

Bolthouse Farms Inc., Bakersfield, displayed its newest sizes and flavors for some healthful drinks and gave a preview of plans for the holidays.

The company now offers its 100% pomegranate juice in 450-milliliter and 32-ounce bottles and its Amazing Mango fruit smoothie in a 52-ounce family size, said David Schoonmaker, national accounts sales manager.

And the firm introduced some new drink flavors in the spring: orange carrot juice, strawberry parfait, peach parfait and Protein Plus blended coffee, billed as a “coffee protein shake.”

Bolthouse Farms also plans to bring back its Holiday Nog — “a healthy version of eggnog” — which the company tested last year, and it will have a seasonal label on its pomegranate juice, Schoonmaker said.

Campbell Soup Co. announced that it had signed an agreement to buy Bolthouse Farms July 9.

Tom BurfieldJudy Melindez, of Caldwell Fresh Foods, shows the company's snack packs, which will be called Fresh Nibblers when introduced at retail.Caldwell Fresh

Caldwell Fresh Foods, Maywood, gave produce workers a preview of its Fresh Nibblers — 2.5-ounce packages of baby carrots with celery sticks and baby carrots with broccoli florets. The product already is being distributed to schools throughout California as Fresh Fuel Ups, and it should be available at retail within five weeks, said Maurie Thomas, general manager. The company also may offer five-unit multi packs, he said.

BurfieldAlex Jackson, Frieda's Inc. communications coordinator, shows a Lemondrop melon.Frieda’s

One of the most popular items displayed at the booth sponsored by Los Alamitos-based Frieda’s Inc. was the Lemondrop melon. The product has a sweet melon flavor with a lemon twist, said marketing director Terri Mouton. It’s grown by Scottsdale, Ariz.-based Martori Farms, added Karen Caplan, president and chief executive officer.

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