Fresh Trends survey reveals opportunities for targeted sales - The Packer

Fresh Trends survey reveals opportunities for targeted sales

04/24/2014 01:42:00 PM
Coral Beach

There was little difference among ethnic groups when apples were the commodity in question, with only five percentage points difference. Caucasians came in on the low end with 81% likely to buy apples, followed by African Americans at 82%, Asians at 85% and Hispanics and “other” ethnicities being 86% likely to buy apples.

Salad mixes had the widest range, based on ethnicity, with Asians 35% likelihood of buying them more than 30 percentage points below the “other” category, which came in at 68%. Caucasians were 57% likely to buy salad mixes and African Americans tied with Hispanics, both coming in at 44%.


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