A Florida East Coast produce sales organization is introducing a new logo.
Boca Raton, Fla.-based Fresh-Veg Distributing Inc. is marketing tomatoes, southern vegetables, hot peppers and Mexican specialties under the logo it began using in early September.
The company introduced the Certified Produce brand in 2011.
The company, which began in 1991 as a broker that serviced wholesalers, created the new logo to emphasize its field-to-fork marketing, Eliseo Trujillo, Fresh-Veg’s owner and president, said in the release.
“I joined my father’s company in 2000 and then left to work for a large foodservice company between 2006 and 2008,” Ely Trujillo, Eliseo Trujillo’s son, said in the release. “When I came back to Fresh-Veg in 2008, my goal was to help transition Fresh-Veg into servicing foodservice and retail customers.”
A broker and grower sales agency, Fresh-Veg has offices in Florida, Las Vegas, Nev., Nogales, Ariz., and South Carolina.