Fresh apple displays help drive sales - The Packer

Fresh apple displays help drive sales

01/09/2014 11:29:00 AM
Melissa Shipman

Standing out is also important for specialty items such as fresh-cut apples.

“Ideally, grocery supermarkets would create a destination category that groups all items, and complementary items together in a well-signed location,” said Tony Freytag, senior vice president of sales and marketing for Crunch Pak, Cashmere, Wash.

Freytag said displays are extremely important.

“Displays drive sales. Retailers should maintain an assortment of different package sizes and adjust according to shopper consumer demographics,” Freytag said.

He also suggests increasing the display size or adding a secondary display to attract shoppers and cover volume needs during promotional periods, such as back-to-school.

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