“A lot of innovation comes out of fresh produce, it’s always very exciting,” Huerta said. “It (the award) really is a center stage for growers to bring their new varietals, to have the Expo be a launch pad.”
The Fresno Food Expo, brainchild of Mayor Ashley Swearengin, was conceived as an economic development tool, Huerta said. A byproduct, she said, is that the expo has become a regional consumer awareness project.
“Food is something the region can be excited about, proud of, identify with,” Huerta said.