From the show floor: CPMA 2013 expo booths 1

04/27/2013 08:06:00 PM
The Packer staff

click image to zoomEarthFreshPamela RiemenschneiderEarthFreshEARTHFRESH: Stephanie Cutaia, marketing manager for Toronto-based EarthFresh Foods stands at the company’s home kitchen-themed booth, which won the 2013 Best Booth award at the Canadian Produce Marketing Association Convention and Expo in Toronto.

BOLTHOUSE FARMS: Bakersfield, Calif.-based Bolthouse Farms has a new carrot juice blend, Orange Carrot. The blend offers 160% of the recommended daily dose of vitamin A and more than a full day’s vitamin C, says Melissa Garmatz, Toronto merchandiser and brand ambassador. Bolthouse also recently introduced a new Chocolate Protein Plus flavor, which offers 30 grams of protein per serving. Cristina DiIelsi, Bolthouse’s merchandiser for Montreal, also helped sample the company’s Shakedowns flavored carrot pouch, which are currently test-marketing in Texas, Indianapolis and Seattle.

CALIFORNIA GROWN: Alicia Adler, export program manager for Buy California Marketing Agreement, based in Sacramento, says the state plans to work more closely to retailers this year and encourage them to promote several California-grown products at once from a side range of products including pears, avocados, asparagus and even wine. California’s bartlett pear harvest should begin in July, Adler said, and the first Canadian shipments should arrive in August.

click image to zoomIppolito InternationalPamela RiemenschneiderIppolito InternationalIPPOLITO INTERNATIONAL: Matthew McEwan (left) and Steve Timsak, salesman, show off Ippolito International LP’s new two-count and four-count artichoke packs. The two-count features microwaveable technology, McEwan says, and is easy and ready to cook for consumers. Timsak says the four-count is popular with club stores.

C.H. ROBINSON: Emmett Flynn, Canadian salesman for Eden Prairie, Minn.-based C.H. Robinson Worldwide Inc. showed the company’s Eco-Crate sweet corn packaging, available for the first time in Canada this season. Eco-Crates replace wire-bound wood crates, are fully recyclable and offer shipping savings by allowing more crates per truck and less packaging per crate.

click image to zoomDJ ForryPamela RiemenschneiderDJ ForryDJ FORRY: Reedley, Calif.-based DJ Forry is rebranding its pomegranate arils to the Sweet Burst brand, says Ray England, vice president of marketing. England says the company also is converting its soft fruit to high graphic stand-up bags, starting its second year in cherries with the upcoming season. The new bags give retailers and consumers opportunities for to learn more about the product within, which is particularly important for something like the company’s persimmons.



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